New IABC Academy course: Leading Through Change Communication

By IABC staff | Oct 8, 2019

Most internal communication involves some form of change. However, as communication professionals, we need to do more than create awareness---we need to be a part of the whole process of managing transformation. This course from the IABC Academy recognizes that and provides early insights into the change process and how we, as communicators, can help organizations explore the questions we need to ask and the core steps that need to be reflected in our change communication strategies. In this course, you will not only be introduced to research-backed change theories, but you will also begin to understand how those principles can support you in the creation of your own change communication strategy. Mapping out what is changing, why and when, can help you integrate the communication approach and messages you’ll need to help your audience understand and support change.

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